THEIA
Return On Investment for UK optical stores
THE CURRENT SETUP
20 Traditional Optical Stores
Typical day’s clinic in a UK optical store:
• Test duration: 30mins
• Test revenue average: £25
• Performing around 15-16 tests per day
• Conversion rate 70%: 9 tests converted
• AOV £150
• Locum cost: £350 per day.
• St revenue + extra sales missed: £1400 per day
THE NEW SOLUTION
2 Dark Stores with Theia
• Initial outlay of devices Yr1: £172K with licences.
• Recurring fees for next 4 years: £14K.
• 5year Total device outlay = £185K.
• If each store is missing 3 days cover per week: Losing out on £149K in ST revenue.
• Additional sales from converting 70% of Theia tests with an AOV of £150 = £2.9million gross.
• Cost of filling the stores with onsite optometrist vs using THEIA = 11% increase in revenue, from £2million to £2.25million when using THEIA 3 days per week in 2 stores over 5 years.
LARGE CHAIN SCENARIO
Large Multiple UK Chain with around 500 stores
THE CURRENT SETUP
0
Traditional Optical Stores
THE NEW SOLUTION
0
Dark Stores with Theia
• 100 Dark stores, with 1 x THEIA installed in each.
• Initial outlay of devices Year 1 = £8.5million with licences.
• Recurring fees for next 4 years = £602K.
• 5yr Total device outlay = £9.15Million.
• Each store missing 3 days cover per week means a loss of £7.5million in ST revenue over 100 stores over 5 years.
• Additional sales from converting 70% of Theia tests with an AOV of £150 = £131million gross sales over 5 years.
