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Aston EyeTech launches EYOTO™

Next generation optometric instruments to debut at Vision Expo East

BIRMINGHAM, UK – 22 January 2018 - Aston EyeTech, the high-tech developer and manufacturer of ophthalmic measurement solutions, today announced the launch of EYOTO™, a new brand centered around its upcoming next generation eye diagnostic and measurement solutions. The company’s new lens inspection technology will be showcased in New York in March.

Aston EyeTech, having recently completed a £5m ($6.7m) Series A investment round, combines leading edge device engineering with advanced intelligent software systems. The company’s EYOTO™ product portfolio, which will be launched progressively throughout 2018, includes a range of power mapping lensmeters and lens surface inspection tools, binocular autorefractors, and the company’s cloud connected mobile diagnostic platform, which integrates portable hardware, Artificial Intelligence (AI) driven diagnostic systems, and large-scale data analytics.

Commenting on the new brand, Carl D Francis, Aston EyeTech’s CEO, said, “All aspects of the optical market – design, retail, manufacturing, and logistics – are undergoing massive change, and there is a strong and growing demand for tools to support and capitalize on that change. Our products take a unique and fresh approach to the field of optometric instrumentation, and the EYOTO™ brand is underpinned by that freshness”.

E Dean Butler, founder of LensCrafters (now part of Luxottica Group SpA) and Vision Express in Europe (now part of GrandVision NV), is a non-executive director on the board of Aston EyeTech. He said, “The optical industry is long overdue for some truly disruptive technology and I’m excited about the company’s new products and brand. EYOTO™ products will open up new opportunities for margin improvement, growth, and accessibility throughout the industry and across the globe.

EYOTO™ will be exhibiting their product portfolio at Vision Expo East, booth #LP4461. Book an appointment to see the products and meet the team at

About Aston EyeTech

UK-based Aston EyeTech Limited is a 2013 spin out from Aston University's School of Optometry, an international leader in optometry research and professional training. The company was founded and continues to build on both the biomedical engineering work of Dr Tom Drew, now CTO of Aston EyeTech, and a unique AI-based ophthalmic diagnosis support platform. The company is now developing a range of hardware and software products that specifically incorporate recent advances in Artificial Intelligence, low cost / high performance optics, and mobile processing power.

Aston EyeTech received its first small seed investment in 2014 and since then has grown from developer to equipment manufacturer to full technology solutions provider.

About Mercia Asset Management PLC

Mercia Asset Management PLC (AIM: MERC) is a UK-based national investment group focused on the funding and scaling of innovative technology businesses with high growth potential from the UK regions.

For further information, please contact:

Aston EyeTech Ltd
+44 121 573 0180
Carl D Francis, Chief Executive
Jocelyne Bath, Chief Revenue Officer

Mercia Asset Management PLC
+44 330 223 1430
Mark Payton, Chief Executive Officer
Martin Glanfield, Chief Financial Officer