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EYOTO™ Launches eMAP™

Next generation Lens Analysis Technology launches at Vision Expo East

BIRMINGHAM, UK – March 13, 2018 - EYOTO™, the next generation ophthalmic instrumentation brand from Aston EyeTech, announces the launch of eMap™, its’ advanced range of lens inspection technology, at Vision Expo East in New York.

The eMap™ system incorporates highly accurate power mapping and lens surface inspection as well as full refractive index and coating checks. The system can spot a lens defect through every stage in production and incorporates data collection, storage and cloud portal access. It drastically reduces the amount of breakage and remakes, and significantly improves the end user’s product acceptance and customer satisfaction.

The eMap™ solution range serves both the lens producers by enabling a step change in quality control and Eye Care Professionals though the delivery of a consultative selling approach that drives customer satisfaction and dramatically higher margins. The retail version of the technology is binocular, measuring both lenses in a pair of spectacles simultaneously. This proprietary technology is only available from EYOTO™.

Commenting on the new range of products, Carl D Francis, Aston EyeTech’s CEO, said, “The optical market is changing quickly, and EYOTO™ is at the leading edge of that change. The eMap™ technology puts a powerful toolset in the hands of both the optical lab and the retailer. This is a fast, one button system that checks lens design, corridor width and height, reading zone fit, frame suitability, lens surface damage, manufacturing defects, and more. In addition, it is a powerful and very visual consultative selling tool for the retailer. It all leads to dramatically improved margins and customer satisfaction.

E Dean Butler, founder of LensCrafters (now part of Luxottica Group SpA) and Vision Express in Europe (now part of GrandVision NV), is a non-executive director on the board of Aston EyeTech. He said, “eMap is the most important advance in both selling and quality control tools in the 35 years I have been in optics. Never before have we been able to show consumers exactly what they are getting and why it is right for them. This is especially true for progressive lenses.

EYOTO™ will be exhibiting their eMap™ product portfolio at Vision Expo East, booth #LP4461 on the Science Level. Book an appointment to see the products and meet the team at

About EYOTO™ and Aston EyeTech

EYOTO™ is the ophthalmic instrumentation brand from Aston EyeTech. UK-based Aston EyeTech Limited is a 2013 spin out from Aston University's School of Optometry, an international leader in optometry research and professional training. The company was founded and continues to build on both the biomedical engineering work of Dr Tom Drew, now CTO of Aston EyeTech, and a unique AI-based ophthalmic diagnosis support platform. The company is now developing a range of hardware and software products that specifically incorporate recent advances in Artificial Intelligence, low cost / high performance optics, and mobile processing power.

Aston EyeTech received its first seed investment in 2014 and completed its’ £5m ($7m) Series A in November 2017. Since its’ inception, the company has grown from developer to equipment manufacturer to full technology solutions provider.

Press Contact
Carl D Francis, Chief Executive
Jocelyne Bath, Chief Revenue Officer
Aston EyeTech Ltd
+44 121 573 0180